A SEO company cannot appear overnight; time must be taken to establish its credentials. Its reputation cannot be based on hearsay. There must be sufficient proofs on the excellent services rendered and high quality products recommended. There must be an existing list of satisfied customers who have experienced the commendable services of the SEO with a growing number on the way. A credible SEO industry should have the necessary operating license from the relevant authority to conduct its business. Such a company is not for a short stint in the technology industry but aims to stay around for a long time.